7 September, 2022
Why Printed Pens are a Must for Your Business
We’ve all had that experience where we’re looking at some sort of promotional material, whether it is an advertisement or a book or magazine, and there’s the little About Us section that lists the names of the people behind the business and their contact information. And if you take a look around your office right now, chances are you have at least one of those pens lying around in your desk drawer (if not, why not?)
A Good Brand Says it All
What’s your brand? It’s not just your logo and tagline, although that helps. A good brand says it all about what you represent. And when you offer clients printed pens, they don’t just come in handy; they become a part of that brand identity. What do printed pens say about your business? For example, if you offer financial services, consider an imprinted ballpoint pen with translucent colouring or a retractable point so your potential customers know how quickly and efficiently you can get things done for them.
They also tell your customers that getting it right is what matters most to you when it comes to important matters. Suppose you’re looking for more ways to build your brand; talk to us today. We can help you find a product that truly represents who you are as a company.
It Gets Attention
Let’s face it, traditional advertising is expensive and doesn’t always get you noticed. Having your logo and information printed on pens allows people to keep your business in their minds when they see those pens. Consider giving these out at conventions, expos, and trade shows as an inexpensive way to build brand awareness. Use them as giveaways during networking events or as thank-you gifts with larger purchases at an even more affordable price. The possibilities are endless.
Just make sure that you include your contact information so that recipients can call or visit your website if they like what they see. Remember: having them around is half of the battle—the other half is getting people to notice what you have to offer. Make sure you give them every opportunity to do so by choosing printed pens.
The Pen is Mightier than the Keyboard
People will always communicate with handwritten notes no matter what industry you’re in. Although email is an easy way to communicate quickly, printed pens have a kind of timeless feeling about them. Sure, typed words don’t necessarily show much commitment; they also don’t leave as lasting impressions as hand-written ones.
But even so, you can use printed pens to make your brand stand out by giving away branded writing instruments at conferences or trade shows—or even better yet, including one in each package you ship out. It doesn't take long for your customers to get used to seeing your logo every time they pick up their favourite writing instrument, and the chances are good that before long, all other brands will start looking generic by comparison. With custom-printed pens available at affordable prices, there isn't any reason not to add these tools to your marketing strategy today.
The Printed Pens Team