30 September, 2022
Introducing Printed Pens: An Effective Way To Promote Your Brand
For any business looking to get its name out in the world, promotional product advertising is an essential tool in the marketing strategy. You could use traditional methods like radio, television, and print advertising, but these can be very expensive, especially when you’re only just starting out.
However, one of the most effective way to advertise your products is through printed pens. If you aren’t yet familiar with this new marketing strategy, read on to find out how they work and why they’re so effective.
Why Choose Printed Pens?
In an age where we’re used to messaging, your branding stands out more important than ever. One of the most effective ways is using branded promotional products, particularly those that come in tactile and memorable forms.
Printed pens are an excellent example. Pens are a simple, everyday item we all use multiple times daily. With a small investment, you can get them branded for all sorts of occasions or events – for conferences or corporate functions, graduations, or anniversaries – allowing for maximum engagement at a minimal cost.
What Makes Them Unique?
The whole point of a branded pen is to show off your logo and message, so don’t settle for anything less than high-quality. But besides materials and ink colour, nothing differentiates pens from one another like print. Plus, printed pens come in almost every shape, size and style imaginable — from custom corporate gifts for clients or employees to novelty items that are sure to elicit smiles at trade shows.
How Can They Help Build Relationships With Customers?
People like feeling special. This is especially true for businesses that want to create a one-on-one relationship with their customers. Printed pens provide businesses with an easy and inexpensive opportunity to share something special with their customers in person.
Printed pens are also great for connecting with influencers (including bloggers). You can open up opportunities for partnerships or collaborations down the road by providing them with branded pens.
Businesses with a strong corporate culture tend to be more successful than those that don’t. One of the easiest ways to build a positive company culture is by giving employees small tokens of appreciation. Printed pens are just one of many ways to do so — and it doesn’t cost much. You could even consider having different pens for different levels of staff — for example, higher-level employees might receive more expensive or personalised options than entry-level staff members. And if someone does something genuinely exceptional, consider giving them a gift card or voucher.
Why Should Businesses Invest In This Branding Method?
Printed pens are an affordable and effective way for businesses to stay top-of-mind. Whether handing out promotional items at an event or sending them as part of a monthly newsletter, they can help build customer relationships while remaining budget-friendly. Your customers will get a tangible reminder of you when they use your branded product, which means they’ll be more likely to use it (and hopefully keep using it). This will also ensure that people who don’t have any experience with you think of you when they need business products — which is especially helpful if you run a B2B company.
The Printed Pens Team