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17 March, 2023

Ideal Marketing Strategies for Brands Using Printed Pens

Though the primary function of the pen hasn’t changed much since the 19th century, this old-school tool has gotten a makeover in recent years. More than just a writing instrument, promotional pens are used for marketing businesses and events worldwide through customised branding and advertising.

If you’re ready to try designing printed pens, this guide will give you the inside scoop on using these classic tools as marketing tools that will set your company apart from its competitors.

1. Handing Out Pens
A great way to market your business is by handing out pens with your company name and logo. This is a great way to get your name and get people talking about your company. Plus, it's a low-cost way to market your business — you can get a lot of pens for less money.

  • Use bright colours — people will notice a brightly coloured pen more than a black or white one.
  • Use an attractive font that is easy to read but also stands out.
  • Make the logo big and bold — you want people to be able to see it from a distance.

2. Promotional Pens at an Event
Promotional pens are a great way to get your brand name and contact information into the hands of potential customers. And what better way to do that than by giving them away for free at an event?

  • Pick a unique pen — There are many different types of pens, so take some time to find one that fits your brand and style
  • Make sure the quality is good — You want people to keep using your pen, so don’t skimp on quality to save a few bucks
  • Personalise the pen — Add a company logo, website, or tagline to make it more memorable
  • Use fun colours and designs

3. Promotional Pen as Part of an Incentive Program
Offer clients and customers the chance to earn a promotional pen by making purchases, referring new customers or participating in surveys. This is a great way to show your appreciation while getting valuable feedback.

Include a Call-to-Action (CTA). Make sure your CTA is visible and enticing, such as offering a discount for signing up for your newsletter or giving away a freebie with a purchase.

4. Collaborate With Others
You don't have to spend a lot of money to get noticed. Sometimes, the most effective marketing strategies are the ones that cost you nothing.

  • Get involved with community organisations or charities and provide promotional pens.
  • If you sell pens, collaborate and hold a contest or offer discounts and coupons when customers buy more pens.
  • Collaborate with other businesses to join events or promotions and present your branded pens.

Conclusion
There are many ways to present your brand to customers with promotional pens. However, ensure that you use the correct method. 


The Printed Pens Team