28 February, 2023
From Start to Finish: How Promotional Pens are Created
Promotional pens are some of the most highly effective promotional products you can use to advertise your business or brand. But how do these promotional pens come into existence?
The process from start to finish may seem simple, but quite a bit goes into creating promotional pens.
Today, we’ll take you through this entire process to help you learn more about how these products are created and what the entire process entails.
Selecting Pen Types
The first step in creating promotional pens is selecting the type of pen that best fits your needs. Do you want a ballpoint pen, rollerball pen, or fountain pen?
Each type of pen has its unique benefits. For example, ballpoint pens are the most popular type and are known for their durability and affordability. Rollerball pens provide a smooth writing experience, while fountain pens offer a classic look and feel.
After selecting the pen type, the company will decide on how many promotional pens you would like to order. Estimating how many pens will be used over time is essential, so there are enough left for promotions.
Next, you'll need to pick a colour for your pens. Popular colours include gold, silver, black, red, green and blue. If those work better with your brand identity, you can also choose from other less-common colours, such as pink or purple. After picking out a colour scheme and the number of pens needed, it's time to design.
A professional graphic designer creates marketing material around personal interests and client needs, including logos and designs. If you choose to design for yourself, keep these tips in mind:
- Avoid negative space. Keep line lengths long.
- Avoid using text blocks too close together or too small. Remember to use larger font sizes for areas where more text is required (for example, company descriptions).
- Ensure content looks good on screens of all shapes and sizes — ensuring images don't distort when viewed at an angle.
- Use one primary font family throughout the design. That way, you can stay consistent with branding guidelines across multiple projects.
- Be mindful of industry standards when choosing colours – what might work well for a bakery might not be appropriate for an accounting firm, so focus on your industry before starting the design process.
Customising Designs
Once the design is ready, you choose the pens you want to use for your promotion. After the design is approved, a mould is created from which the promotional pens will be made. The pens are then injection moulded with plastic and the chosen colour ink.
Finally, each pen is checked for quality before being packaged before you pick them up. It takes a few days for production to be completed and the pens delivered to you.
Conclusion
The promotional pen industry is a multi-billion dollar industry that provides a wide variety of pens for businesses and organisations to promote their brand. The process of creating a promotional pen is a complex one, but it all starts with an idea.
Once the idea is finalised, a designer creates a prototype which is then sent to the manufacturer. After the manufacturing process is complete, the pens are shipped out to the customer.
The Printed Pens Team