5 August, 2022
5 Benefits of Promotional Pens for Your Business
Promotional pens are great items to hand out at trade shows, conventions, or any event where you need to leave your brand information behind with others. For example, if you’re attending an event and have too many business cards to give out, you could offer a promotional pen as an alternative or in addition to the card. But did you know that promotional pens provide more than just somewhere to write down your contact information? Here are seven ways your business can benefit from promotional pens.
1. People will remember your brand
A promotional pen allows you to get your logo into someone’s hands and onto their desks. A simple, inexpensive tool like a pen will enable you to deliver your message in various settings. They can be used at networking events, trade shows, sales calls, and more. In addition to imprinting your company name or logo, promotional pens are available in a wide range of colours and styles so that you can match them to any industry or event theme.
2. High-quality pens are a symbol of quality
Business people who use promotional pens tell their clients that they are trustworthy, reliable, and honest. When you give out your pens to business partners, customers or employees, they will associate those nice-looking writing instruments with a quality service or product that your company has to offer. This helps them think highly of you when they use them daily. Promotional pens come in many styles and designs, so you can easily find one perfect for your business needs.
3. Promotional items keep you top-of-mind
If you want to be on your customers’ minds, giving them a promotional product they can use every day is great. Keep your brand top-of-mind with custom imprinted pens, flash drives, etc. Customers will reach for your business cards in their pockets or grab a pen to sign an important document - both are opportunities to impress clients and have them remember your name. You should never underestimate what simple reminders can do for business growth.
4. They’re useful
There’s a reason pens are called writing instruments; because they’re useful. You need a pen, whether you’re jotting down something on paper or signing a document. Businesses that want to make sure their customers know who they are and what they do can give away promotional pens. They offer an excellent way to spread brand awareness in a low-key, easy way. By promoting your company with branded pens, you have an opportunity to get your name out there every time someone uses it.
5. Increase your reach with giveaway contests
When you’re ready to start getting your product or service in front of more people, giveaway contests are a great way to do it. For example, if you have a company making books, offer to send one pen out with each purchase of a dozen books or more. This will encourage customers to buy more and increase loyalty (and word-of-mouth advertising). You will find your business booming with the help of pens in your marketing strategies.
The Printed Pens Team